Wopisanje
EdenPersona – Connector & Analytics is the ultimate WooCommerce analytics solution, providing comprehensive customer insights, advanced journey tracking, and AI-powered personas to help you understand and grow your customer base.
🎯 NEW in v1.2.0: Persona Campaign Analytics (Premium)
* Persona Campaign Tracking: Monitor conversion rates and performance for each persona
* UTM Campaign Analytics: Track marketing campaign effectiveness by persona
* Conversion Rate Analysis: See which personas convert best and optimize accordingly
* Revenue per Persona: Analyze which personas generate the most revenue
* Campaign ROI Insights: Measure return on investment for persona-targeted campaigns
🎯 NEW in v1.1.0: Customer Journey Analytics (Premium)
* Complete Customer Journey Tracking: Track every step of your customers‘ path to purchase
* Entry Page Analysis: Discover which pages convert best as entry points
* Popular Journey Paths: Identify the most successful customer navigation patterns
* Category Exploration Insights: See which product categories drive the most engagement
* Interactive Journey Visualization: Beautiful charts and analytics for journey optimization
🆓 FREE Analytics Features (No subscription required):
- Advanced Analytics Dashboard: Complete revenue trends, top products, and customer insights
- Smart Customer Segmentation: Identify VIP customers, dormant clients, and purchasing patterns
- Customer Intelligence: Purchase frequency analysis, retention metrics, and geographic distribution
- Configurable Dormancy Thresholds: Set custom timeframes to identify inactive customers
- CSV Export: Export customer lists for marketing campaigns
- Multi-language Support: Full French translation included
- Automated Data Synchronization: Sync your WooCommerce data with EdenPersona’s AI platform
- Customer Journey Analytics: Complete journey tracking and path analysis
- Persona Campaign Analytics: Track UTM campaigns and persona performance
On EdenPersona, you’ll find:
* AI-Powered Customer Personas: Generate detailed buyer personas based on real purchase behavior
* Interactive Persona Chat: Converse with AI-powered customer personas
* Strategic Marketing Advice: AI-driven recommendations for customer retention and growth
* Geographic Context Analysis: AI insights on regional market differences
* Privacy-First Approach: Only anonymized data (hashed emails) is transmitted
📊 Complete Analytics Suite (FREE):
- Revenue trends and growth analysis
- Top-selling products, categories, and variations
- Customer retention and acquisition metrics
- Geographic sales distribution
- Purchase frequency analysis
- Promotional sensitivity insights
- Cross-selling opportunities identification
- Dormant customer identification and reactivation lists
Perfect for:
- E-commerce store owners wanting professional analytics without monthly fees
- Marketing teams seeking data-driven customer insights, UTM campaign tracking, and persona performance analytics
- Store managers wanting to optimize their product offerings and customer retention
- Business owners looking for comprehensive WooCommerce analytics with optional AI upgrade
- UX designers needing to understand customer navigation patterns and journey optimization
- Growth hackers wanting to identify conversion bottlenecks and optimization opportunities
Security & Privacy:
- All customer data is anonymized using secure hashing
- No personal information (names, addresses, etc.) is transmitted
- GDPR and privacy-compliant data handling
- Secure API token authentication
💎 EdenPersona Platform Integration (PREMIUM):
With an EdenPersona subscription, this plugin connects to the EdenPersona platform where you can:
* Create data-driven personas to identify and segment your customers
* Chat with AI-powered customer personas based on your actual data
* Get strategic marketing advice and customer barrier analysis
* Analyze geographic market differences with AI context
* Create targeted marketing campaigns with AI-driven insights (soon)
Pricing: EdenPersona subscriptions start at $26/month.
More info: https://www.edenpersona.com
Privacy Policy
FREE Analytics: All data processing happens locally on your WordPress server. No data is transmitted to external services.
PREMIUM AI Features: If you choose to use EdenPersona’s AI features, the plugin transmits only anonymized order data:
Data NEVER Transmitted:
– Customer names
– Email addresses (only hashed versions)
– Billing/shipping addresses or IP addresses
All data transmission uses secure HTTPS connections and API token authentication. You can revoke access at any time by removing your API token from the plugin settings.
For EdenPersona’s complete privacy policy, visit: https://www.edenpersona.com/privacy
External Services
OPTIONAL External Service (PREMIUM features only):
This plugin can optionally connect to EdenPersona’s API service for AI-powered features:
– Service URL: https://www.edenpersona.com
– API Endpoint: Secure API for transmitting anonymized WooCommerce order data
– Purpose: AI-powered customer personas and strategic insights
– Data sent: Anonymized order data (with user consent)
– Activation: Only when user provides API token from their EdenPersona subscription
– Privacy Policy: https://www.edenpersona.com/privacy
– Terms of Service: https://www.edenpersona.com/terms
The plugin works fully without any external service – all analytics are available locally.
Screenshots
FREE Customer insights showing dormant customer and purchase diversity analysis 
FREE Analytics dashboard with revenue trends and top selling products 
FREE Customer insights showing top customers and promotion sensitivity analysis 
Connection and synchronisation to EdenPersona to create data-driven personas
Instalacija
🆓 For FREE Analytics (immediate use):
1. Upload the plugin files to the /wp-content/plugins/wp-edenpersona directory, or install the plugin through the WordPress plugins screen directly.
2. Activate the plugin through the ‚Plugins‘ screen in WordPress.
3. Navigate to WooCommerce > EdenPersona to access your analytics dashboard.
4. Configure your customer dormancy threshold if needed.
5. Start analyzing your customer data immediately!
🚀 For PREMIUM AI Features (optional):
1. Create an account at https://www.edenpersona.com.
2. Get your API token from your EdenPersona dashboard.
3. Enter your API token in the plugin settings.
4. Click „Start Initial Synchronization“ to sync your historical orders.
5. Access AI-powered personas and insights on the EdenPersona platform.
FAQ
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Do I need an EdenPersona account to use this plugin?
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No! The plugin provides comprehensive analytics and customer insights for FREE without any account.
An EdenPersona subscription ($26/month+) is only required for premium AI features like persona chat and strategic advice. Visit https://www.edenpersona.com for premium features. -
What data is sent to EdenPersona?
-
For FREE analytics: No data is sent anywhere – everything stays on your WordPress server.
For PREMIUM AI features: Only anonymized order data including:
– Order totals and dates
– Products and categories
– Hashed customer emails (not actual emails)
– Geographic data (city/country) but not the actual address or IP. -
Is my customer data secure?
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Absolutely. We use secure hashing for all customer identifiers and transmit no personal information. The plugin is GDPR compliant.
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Can I customize the customer dormancy threshold?
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Yes, you can set custom dormancy periods (30 days to 1 year) or use our intelligent auto-detection based on your business type.
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What happens to my data if I deactivate the plugin?
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The plugin stops sending new data immediately. Your historical data on EdenPersona remains available in your account. You can ask the admin to delete it, in respect with GDPR.
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Does this work with WooCommerce variations?
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Yes, the plugin fully supports product variations and provides detailed variation-level analytics.
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Can I export customer lists for marketing?
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Yes! The FREE version includes full CSV export functionality for top customers and dormant customer reactivation campaigns – no subscription required.
Reviews
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Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.2.4
- Minor fixes and improvements
1.2.3
- FIXED: Visit bug fixed
- FIXED: Timezone fix
1.2.2
- FIXED: Journey bug fixed
1.2.1
- FIXED: Cache clearing tool
- FIXED: Timezone fix
- FIXED: Debug sessions
- FIXED: Test sessions
1.2.0
- NEW: Persona Campaign Analytics (Premium feature)
- Persona campaign tracking with UTM parameter monitoring
- Conversion rate analysis per persona for campaign optimization
- Revenue tracking per persona to identify high-value targets
- Interactive charts showing persona performance metrics
- Campaign ROI insights for data-driven marketing decisions
- NEW: Enhanced UTM tracking system
- Automatic capture of utm_persona, utm_source, utm_campaign parameters
- Session-based visit counting for accurate conversion rates
- Daily visit statistics with automatic cleanup of old data
- Secure persona data persistence to WooCommerce orders
- IMPROVED: Better performance and security
- WordPress coding standards compliance improvements
- Enhanced caching system for analytics data
- Improved error handling and user feedback
- Better nonce verification and security measures
1.1.9
- FIXED: Better handling of categories for the customer journey
1.1.8
- OPTIMIZED: Percentage of customers reading blog posts
1.1.7
- FIXED: Journey not recorded for delayed payments
1.1.6
- OPTIMIZED: Cleaned and more maintainable code
1.1.5
- FIXED: Customer journey is now only saved for completed orders
1.1.4
- NEW: Enhanced FunnelKit integration for customer journey tracking
- NEW: Automatic detection of FunnelKit products on pages
- NEW: Integration of FunnelKit products in category influence analysis
- IMPROVED: Better tracking of FunnelKit offer, checkout, and landing pages
1.1.3
- FIXED: Duplication on some customer journeys
1.1.2
- NEW: FunnelKit compatibility added (including upsell and order bump)
- NEW: Custom type compatibility added for customer journey
1.1.1
- IMPROVED: Enhanced French translation coverage for Customer Journey Analytics section
- FIXED: Minor bug fixes and translation improvements
1.1.0
- NEW: Customer Journey Analytics (Premium feature)
- Complete customer journey tracking from entry to purchase
- Entry page analysis to identify best converting entry points
- Popular journey paths visualization with conversion rates
- Category exploration insights with interactive charts
- Journey filtering by content type (products, posts, pages, archives)
- NEW: GDPR Compliance Tools
- Built-in privacy policy templates for EdenPersona integration
- Cookie classification guidance (necessary vs analytics)
- Implementation tips for privacy compliance
- IMPROVED: Enhanced analytics dashboard with better performance
- IMPROVED: Better error handling and user feedback
- FIXED: Various UI/UX improvements and bug fixes
1.0.0
- Initial release
- FREE Features: Complete customer analytics dashboard
- FREE Features: Revenue and product trend analysis
- FREE Features: Customer segmentation and frequency analysis
- FREE Features: Geographic sales distribution analysis
- FREE Features: CSV export functionality for marketing
- FREE Features: Configurable dormancy thresholds
- FREE Features: Multi-language support (French included)
- PREMIUM Features: EdenPersona integration for AI-powered insights
- PREMIUM Features: Automated data synchronization
- Privacy-compliant data handling for all features