Title: DBM Sonia – AI Shop Assistant for WooCommerce
Author: alinrizea
Published: <strong>15. apryla 2026</strong>
Last modified: 21. maja 2026

---

Tykace pytaś

![](https://ps.w.org/dbm-sonia-shop-assistant/assets/icon-256x256.png?rev=3507806)

# DBM Sonia – AI Shop Assistant for WooCommerce

 Wót [alinrizea](https://profiles.wordpress.org/alinrizea/)

[Ześěgnuś](https://downloads.wordpress.org/plugin/dbm-sonia-shop-assistant.1.0.6.zip)

 * [Drobnostki](https://dsb.wordpress.org/plugins/dbm-sonia-shop-assistant/#description)
 * [Pógódnośenja](https://dsb.wordpress.org/plugins/dbm-sonia-shop-assistant/#reviews)
 *  [Instalacija](https://dsb.wordpress.org/plugins/dbm-sonia-shop-assistant/#installation)
 * [Wuwiśe](https://dsb.wordpress.org/plugins/dbm-sonia-shop-assistant/#developers)

 [Pódpěra](https://wordpress.org/support/plugin/dbm-sonia-shop-assistant/)

## Wopisanje

**Sonia is an AI chatbot for WooCommerce that helps you sell more and answer fewer
support emails.** It adds a conversational assistant to your store, powered by the
DBM-AI cloud service. Visitors get instant, accurate answers about your products—
and you get fewer repetitive questions in your inbox.

Sonia is grounded in your real product catalog and site content, so it answers accurately
about _your_ store instead of giving generic AI guesses. It has two jobs:

 1. **Shop assistant** — answers product questions, searches your WooCommerce catalog,
    compares items, recommends alternatives, and notifies shoppers when products are
    back in stock.
 2. **Form completion assistant** — guides visitors through forms with field-by-field
    help, multi-field pre-fill from natural language, and accessibility features.

**Why store owners use it:**

 * **Sell more** — Sonia helps turn browsers into buyers with instant product search,
   side-by-side comparisons, and personalised recommendations.
 * **Cut customer support costs** — by answering product, stock, and FAQ questions
   automatically, around the clock, Sonia helps keep repetitive questions out of
   your inbox.
 * **Bring shoppers back** — automatic restock notifications re-engage visitors 
   who were interested in out-of-stock items.
 * **Accurate, not generic** — Sonia answers from your actual catalog and crawled
   site content, so replies are about your store, not made-up AI guesses.
 * **Speaks in your brand’s voice** — set Sonia’s name, personality and language
   yourself; and with on-demand specialisation she can be tuned to your industry
   and individual brand, so she answers with your tone and your brand’s own knowledge.

**Features:**

 * Conversational shop assistant for WooCommerce — product search, details, comparison,
   recommendations, restock notifications
 * Form completion assistant — field help icons, multi-field pre-fill from natural
   language
 * Multilingual product search — visitors can search in 8 languages (EN, RO, ES,
   FR, DE, IT, PT, NL) even if your catalog is in a different language
 * Smart query matching — fuzzy matching maps visitor queries to your store’s categories,
   brands, colours, and sizes
 * Personalisation — configurable name, personality, voice and language, plus optional
   on-demand specialisation for industry- and brand-specific knowledge
 * Optional text-to-speech for AI replies
 * Optional speech-to-text voice input
 * Works with Contact Form 7, WPForms, Gravity Forms, Elementor Forms, and any HTML
   form
 * Shadow DOM isolation — zero CSS conflicts with your theme
 * Mobile responsive
 * Per-page enable/disable control
 * Optional Cloudflare Turnstile bot protection
 * Privacy-first: PII is sanitized before reaching the AI

**Setup:**

 1. Install and activate the plugin
 2. Go to Settings > DBM Sonia Shop Assistant
 3. Paste your API key from your [DBM-AI Dashboard](https://dbm-ai.com/ai-form/dashboard/)
 4. Choose your form selector (auto-detected for popular form plugins)
 5. Done!

For step-by-step guides see the [Tutorials](https://dbm-ai.com/ai-form/tutorials/).

### External services

This plugin relies on two third-party services. Both are documented below so site
owners and visitors know what data is sent and when.

#### 1. DBM-AI

What it is and what it is used for: DBM-AI is the cloud AI service that powers the
conversational chat widget (shop assistant + form assistant). The plugin loads the
chat widget script from this service and forwards visitor chat messages to it for
AI processing.

What data is sent and when:

 * On each visitor chat message: the message text, conversation context, current
   page URL, and your site’s API key are sent to the DBM-AI API.
 * When you save the API key, test the connection, or connect WooCommerce from the
   settings page: your API key, site URL, and (if WooCommerce is enabled) read-only
   WooCommerce REST API credentials are sent.
 * When the chat widget is loaded on a page: the widget script is fetched from `
   https://dbm-ai.com/ai-form/plugin.js`.
 * When text-to-speech is enabled and the AI replies: synthesized audio is streamed
   from the DBM-AI API.

Service provided by DBM-AI (https://dbm-ai.com):

 * Terms of Service: https://dbm-ai.com/ai-form/terms/
 * Privacy Policy: https://dbm-ai.com/ai-form/privacy-policy/

By activating this plugin and entering your API key you agree to the DBM-AI Terms
of Service and Privacy Policy.

#### 2. Cloudflare Turnstile (optional)

What it is and what it is used for: Cloudflare Turnstile is a CAPTCHA-style bot-
protection service. The plugin only loads it if you enter a Turnstile Site Key in
the settings page. When enabled, the Turnstile widget is shown on protected forms/
chat sessions to verify that the visitor is not a bot.

What data is sent and when:

 * When a visitor loads a page where Turnstile is enabled, the Turnstile JavaScript
   is loaded from `https://challenges.cloudflare.com/turnstile/v0/api.js`.
 * The browser then exchanges environmental signals (IP address, browser fingerprint
   data, behavioural signals) with Cloudflare to generate a verification token. 
   This is handled by Cloudflare and described in their privacy policy.
 * The verification token is included with the visitor’s chat / form submission 
   so the server can validate it.

Service provided by Cloudflare, Inc. (https://www.cloudflare.com):

 * Terms of Service: https://www.cloudflare.com/website-terms/
 * Privacy Policy: https://www.cloudflare.com/privacypolicy/

If you do not enter a Turnstile Site Key, no requests are made to Cloudflare.

## Screenshots

[⌊Dashboard overview — usage stats, plan info, API key, and embed snippet⌉⌊Dashboard
overview — usage stats, plan info, API key, and embed snippet⌉[

Dashboard overview — usage stats, plan info, API key, and embed snippet

[⌊Domain management — whitelist the domains where your plugin is embedded⌉⌊Domain
management — whitelist the domains where your plugin is embedded⌉[

Domain management — whitelist the domains where your plugin is embedded

[⌊Form management — auto-detected forms with activation toggle⌉⌊Form management —
auto-detected forms with activation toggle⌉[

Form management — auto-detected forms with activation toggle

[⌊Form field editor — AI-generated descriptions and custom instructions per field⌉⌊
Form field editor — AI-generated descriptions and custom instructions per field⌉[

Form field editor — AI-generated descriptions and custom instructions per field

[⌊Shop Assistant — configure name, personality, and language⌉⌊Shop Assistant — configure
name, personality, and language⌉[

Shop Assistant — configure name, personality, and language

[⌊Website Knowledge & E-Commerce — crawled data, WooCommerce connection, business
details⌉⌊Website Knowledge & E-Commerce — crawled data, WooCommerce connection, 
business details⌉[

Website Knowledge & E-Commerce — crawled data, WooCommerce connection, business 
details

[⌊Chat widget on the frontend — product search, cards, and AI responses⌉⌊Chat widget
on the frontend — product search, cards, and AI responses⌉[

Chat widget on the frontend — product search, cards, and AI responses

[⌊Account settings — email, API key, password management⌉⌊Account settings — email,
API key, password management⌉[

Account settings — email, API key, password management

## Instalacija

 1. Upload the `dbm-sonia-shop-assistant` folder to `/wp-content/plugins/`
 2. Activate the plugin through the Plugins menu
 3. Go to Settings > DBM Sonia Shop Assistant and enter your API key
 4. (Optional) If WooCommerce is active, the plugin will auto-connect your store

For detailed instructions see the [Tutorials](https://dbm-ai.com/ai-form/tutorials/).

## FAQ

### Where do I get an API key?

Sign up at [dbm-ai.com](https://dbm-ai.com/ai-form/dashboard/) to create your account
and get an API key.

### Which form plugins are supported?

The plugin works with Contact Form 7, WPForms, Gravity Forms, Elementor Forms, and
any standard HTML form. It auto-detects popular form plugins and suggests the correct
CSS selector.

### Does this work with WooCommerce?

Yes. When WooCommerce is active, the plugin will auto-generate read-only API keys
and connect your product catalog to the AI assistant. Visitors can search products,
compare items, check stock, and get personalised recommendations directly in the
chat. Product search works across 8 languages — visitors can ask in their own language
even if your store catalog is in a different language.

### Will Sonia reduce my customer support workload?

That is one of its main purposes. Sonia answers product, stock, pricing, and FAQ
questions automatically, 24/7, directly in the chat — so repetitive questions are
handled before they reach your inbox. The more complete your product catalog and
site content, the more questions it resolves on its own.

### Can I personalise Sonia to my brand?

Yes — in two layers. The everyday settings — the assistant’s name, personality, 
voice and language — you control yourself in the dashboard. On higher plans, optional
on-demand specialisation tunes Sonia to your industry and your individual brand:
your tone of voice and your brand-specific knowledge, so she sounds like part of
your team. See the [Tutorials](https://dbm-ai.com/ai-form/tutorials/) for details.

### Can I disable the assistant on specific pages?

Yes. Each post and page has a „DBM Sonia Shop Assistant“ meta box in the editor 
sidebar where you can disable it per page.

### What data is sent to the external service?

Visitor chat messages, form field questions, and your API key are sent to the DBM-
AI service for processing. PII is sanitized before reaching the AI. See the External
services section below for full details.

### Is this GDPR compliant?

The plugin sanitizes PII before sending data to the AI service. You should include
a note about the AI assistant in your site’s privacy policy. The plugin provides
a suggested privacy policy snippet under Settings > Privacy.

### Where can I find more help?

See the [Tutorials](https://dbm-ai.com/ai-form/tutorials/) for step-by-step guides
and tips.

## Reviews

![](https://secure.gravatar.com/avatar/47d0832028d33c24472309c3feff6e133804dcd4d0c836fbf270e0636bbec6f0?
s=60&d=retro&r=g)

### 󠀁[Solid plugin, does exactly what it says.](https://wordpress.org/support/topic/solid-plugin-does-exactly-what-it-says-2/)󠁿

 [alexa09m](https://profiles.wordpress.org/alexa09m/) 5. junija 2026

I was skeptical about AI chatbots, most I've tried give vague, hallucinated answers
that have nothing to do with your actual store. Sonia is different because it indexes
your real catalog. When a customer asks about a specific product, it pulls the actual
data, not a guess. I've had it running for about a month. Support questions about
stock and product details have dropped noticeably. The form assistant is a bonus
I didn't expect , it walks visitors through my contact form step by step, which 
has improved completion rates. Setup is genuinely simple. No coding, no complicated
configuration. The shadow DOM isolation means it didn't break anything on my theme,
which I appreciated.

![](https://secure.gravatar.com/avatar/9cbb0fe9712fcb33c2c4e2d6aa25c4c4af64b0c9387c5b0305b8607b12167a34?
s=60&d=retro&r=g)

### 󠀁[The plugin genuinely impressed me](https://wordpress.org/support/topic/the-plugin-genuinely-impressed-me/)󠁿

 [webgenon](https://profiles.wordpress.org/webgenon/) 20. apryla 2026

I installed FormAI on my site in under a minute using a single script tag — no configuration
needed, no CSS conflicts thanks to Shadow DOM isolation. A2 quietly improved my 
form completion rate almost immediately: the per-field AI tooltips are genuinely
useful, not generic, and the 74-language support meant my international visitors
stopped abandoning the checkout form. Sonia surprised me even more. She crawled 
my site, picked up products, hours, and policies, and started answering customer
questions accurately within minutes. The personality switcher is a clever touch —
switching her from Friendly to Professional or Luxe is seamless, and visitors can
trigger the switch themselves just by asking. Privacy-wise, A2 stores zero PII by
design. No cookies, no tracking, no worrying about GDPR compliance — it is baked
in rather than bolted on. The free tier is genuinely usable for testing, and the
paid plans are very fair compared to alternatives like Intercom or Drift. If you
need smarter forms and a brand-aware chat assistant without juggling two separate
tools, FormAI is the cleanest solution I have found.

 [ Read all 2 reviews ](https://wordpress.org/support/plugin/dbm-sonia-shop-assistant/reviews/)

## Sobustatkujuce a wuwijarje

„DBM Sonia – AI Shop Assistant for WooCommerce“ jo software wótwórjonego žrědła.
Slědujuce luźe su pśinosowali k toś tomu tykacoju.

Sobustatkujuce

 *   [ alinrizea ](https://profiles.wordpress.org/alinrizea/)

[Translate “DBM Sonia – AI Shop Assistant for WooCommerce” into your language.](https://translate.wordpress.org/projects/wp-plugins/dbm-sonia-shop-assistant)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/dbm-sonia-shop-assistant/),
check out the [SVN repository](https://plugins.svn.wordpress.org/dbm-sonia-shop-assistant/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/dbm-sonia-shop-assistant/)
by [RSS](https://plugins.trac.wordpress.org/log/dbm-sonia-shop-assistant/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.0.6

 * Compatibility: declared support for WooCommerce High-Performance Order Storage(
   HPOS) and block-based cart/checkout. Clears the „incompatible plugin“ warning
   and no longer blocks stores from enabling HPOS.

#### 1.0.5

 * Compatibility: tested with WordPress 7.0.
 * Compatibility: minimum PHP lowered to 7.0; declared WooCommerce support (10.3
   +).
 * Docs: clearer, benefit-focused plugin description.

#### 1.0.4

 * Fix: The dashboard Reconnect button now works. Previous 1.0.3 calls to `connect-
   ecommerce` were rejected by the backend as „domain not authorized“ because `wp_remote_post`
   sent no Origin/Referer. The plugin now sends a `Referer` header with the site
   URL so the backend resolves the calling domain correctly.

#### 1.0.3

 * Change: Reconnect is now triggered from the DBM-AI dashboard instead of background
   polling. Adds a REST endpoint (`POST /wp-json/dbm-sonia/v1/reconnect`, authenticated
   via X-Api-Key) that mints fresh WooCommerce keys on demand.
 * Removed: Background auto-reconnect on `admin_init` / `wp_loaded` (could cause
   disconnect loops on transient 401s).

#### 1.0.2

 * Improvement: WooCommerce auto-reconnect now also triggers on frontend page loads,
   not just when an admin visits wp-admin. Stores will recover from disconnects 
   automatically on the next visitor hit, without waiting for an admin to log in.

#### 1.0.1

 * Fix: WooCommerce auto-reconnect no longer deletes existing API keys before the
   new keys are confirmed by the backend. If the backend call fails or times out,
   the old keys are preserved so the store stays connected.

#### 1.0.0

 * Initial release
 * Conversational shop assistant for WooCommerce
 * Form completion assistant with per-field help and pre-fill
 * Text-to-speech and speech-to-text support
 * Optional Cloudflare Turnstile bot protection
 * Per-page enable/disable

## Meta

 *  Version **1.0.6**
 *  Last updated **5 mjasece**
 *  Active installations **10+**
 *  WordPress version ** 5.8 abo nowša **
 *  Tested up to **7.0.6**
 *  PHP version ** 7.0 abo nowša **
 *  Language
 * [English (US)](https://wordpress.org/plugins/dbm-sonia-shop-assistant/)
 * Tags
 * [AI Chatbot](https://dsb.wordpress.org/plugins/tags/ai-chatbot/)[customer support](https://dsb.wordpress.org/plugins/tags/customer-support/)
   [live chat](https://dsb.wordpress.org/plugins/tags/live-chat/)[shop assistant](https://dsb.wordpress.org/plugins/tags/shop-assistant/)
   [woocommerce](https://dsb.wordpress.org/plugins/tags/woocommerce/)
 *  [Rozšyrjony naglěd](https://dsb.wordpress.org/plugins/dbm-sonia-shop-assistant/advanced/)

## Pógódnośenja

 5 out of 5 stars.

 *  [  2 5-star reviews     ](https://wordpress.org/support/plugin/dbm-sonia-shop-assistant/reviews/?filter=5)
 *  [  0 4-star reviews     ](https://wordpress.org/support/plugin/dbm-sonia-shop-assistant/reviews/?filter=4)
 *  [  0 3-star reviews     ](https://wordpress.org/support/plugin/dbm-sonia-shop-assistant/reviews/?filter=3)
 *  [  0 2-star reviews     ](https://wordpress.org/support/plugin/dbm-sonia-shop-assistant/reviews/?filter=2)
 *  [  0 1-star reviews     ](https://wordpress.org/support/plugin/dbm-sonia-shop-assistant/reviews/?filter=1)

[Your review](https://wordpress.org/support/plugin/dbm-sonia-shop-assistant/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/dbm-sonia-shop-assistant/reviews/)

## Sobustatkujuce

 *   [ alinrizea ](https://profiles.wordpress.org/alinrizea/)

## Pódpěra

Got something to say? Need help?

 [Forum pomocy pokazaś](https://wordpress.org/support/plugin/dbm-sonia-shop-assistant/)